Written By Fashion360Magazine on Tuesday, 9 October 2012 | 00:13

general idea, Alexis Schroeder, the last lumberjacks, yu guangyi, bumsuk choi, menswear, fashion, 360, magazine, designers, mbfw, nyfw, spring, summer, 2013
By: Alexis Schroeder
Images by: Rebekah Schott
Drawing inspiration from the movie “The Last Lumberjacks” by Yu Guangyi, General Idea designer, Bumsuk Choi designed a dramatic story book of a collection.  His designs parallel the movie as it depicts the “real life of lumberjacks in the Heilongjian Province of China as their century old work is diminished by the development of fast growing cities.”

As guests gathered at 540 W. 21 Street in New York City, the brick-walled warehouse was silent exuding the quiet loudness of the forest.  Music vibrated against the walls while the all male greasy long –haired models stomped down the runway.  Clothed in denim padded vests, neon beanies, skull bracelets, beige draw string pants, camouflage collared shirts, bomber jackets, and backpacks, Choi created a man who is mysteriously quiet who everyone is whispering their intrigues about.  He is the man who couples toughness and passion with loneliness and deepness.  Initially, he is ostracized then starts to notice that everyone is beginning to dress like him because somehow he made it cool.
Blending a mixture of materials such as leather and wool, hints of neon hot pinks, orange, blue and green all found their way on the trim of General Idea’s ensembles.  Designed for the man who is not afraid to step out and be mysteriously sexy.


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