Ivana Helsinki S/S 2013

Written By Fashion360Magazine on Tuesday, 9 October 2012 | 00:23

Ivana Helsinki, paola suhonen, womenswear, felilpe francois, spring, summer, 2013, fashion, 360, magazine, designer,
By: Felipe Francois
A story about a solar eclipse in the 1940s in Finland was the inspiration for this season’s look at the Ivana Helsinki fashion show. Featured in the show was a short film about the events of that day about 74 years ago, an event so sudden and gloomy that many thought it was the end of the world. The film, however, incorporated high fashion and dramatic choreography to add to the effects. But the show didn’t end there.

Afterwards, the models walked down the runway one by one wearing varying degrees of styles and colors, from pretty florals to simple monotones to bold prints. To the delight of the crowd, some of those in attendance wore 3-D glasses to enjoy the effects of the first set of models’ legs, which were adorned with special paint in bright colors to create the illusion. The last set of models strutted down in floral dresses, some short, some long, some fitted, and some flowy while colors ranged from deep blues, dark and light greens, and burnt oranges.
Paola Suhonen who is the artist and creative mind behind the fashion line, explained that her line featured a lot of silk, and the lighter green styles were made with basic cottons, which act as a good base for the color.
The models took their last walk and the runway was filled with a medley of colors and patterns. “It was a moment of never ending light or eternal darkness.”


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